INTERCHARM professional is an international exhibition of professional cosmetics and beauty salon equipment, a unique business platform to unite at one site industry’s leading brands.
The event enable the visitors to see the recent achievements in the beauty industry, learn the theoretical basis of the field and also practical experience in applied esthetics, cosmetology, nail servicing and beauty salon management, learn about the latest trends in the industry and acquire specific knowledge and skills to work in the beauty salon industry. The professional training programs offered at the exhibition have become a trademark of the event.
What was new?
We were introducing our range of products to the Russian market, back then, Russian market was on its development in regarding hair tools… was a pleasant experience for us